Building Creative Machines

Building Creative Machines

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Interview: Martin Lindstrom, Author of Buyology, Small Data and The Ministry of Common Sense — Why Human Brands Will Beat AI Brands
As automation rises, Martin Lindstrom argues authenticity, emotion, and human insight will define tomorrow’s strongest brands worldwide
 • Gonçalo Perdigão
INSEAD AI Venture Lab Just Proved AI Can Grow Companies Faster
Inside the 2025 INSEAD AI Venture Lab Accelerator: What Founders Learned About Building Companies With AI
 • Gonçalo Perdigão
Interview: Pedro Alfama - Verdaio.ai EU Compliance
Compliance is becoming AI’s killer use case. Pedro Alfama built Verdaio.ai to make EU regulation actionable for every operator today.
 • Gonçalo Perdigão
Sporting CP vs SL Benfica: Why the Lisbon Derby Is Football’s Most Human Technology
More than football, Lisbon’s great derby reveals ritual, identity, memory and collective emotion no machine can truly replicate.
 • Gonçalo Perdigão
AI-First Workflows
AI is not a faster assistant; it is a new operating model that reallocates decisions, risk, and accountability daily today.
 • Gonçalo Perdigão
S&P 500 AI Strategy
Enterprise AI is shifting from pilots to production. Winners build infrastructure, governance, and agent control, before chasing applications.
 • Gonçalo Perdigão
Calico Zillow Renovation Videos
A $15 AI renovation video can win listings fast, if you package it as a repeatable, compliant, high-margin service today locally
 • Gonçalo Perdigão
Altman’s Superintelligence Manifesto
Altman’s “people first” manifesto looks generous. In practice, it could centralise power, unless governments set tougher rules now.
 • Gonçalo Perdigão
AI Before Intelligence
After reading "Why Machines Learn", I built a tiny perceptron to show how all AI begins with simple decisions.
 • Gonçalo Perdigão
AI & Creativity Monthly Brief — April 2026: Operationalise agentic workflows across GPT‑5.4 and Claude Cowork
AI creativity is shifting from experiments to agentic tools, forcing leaders to rethink generative design, creative tooling, human-AI collab, AI…
 • Gonçalo Perdigão
GEO Playbook
Generative Engine Optimisation turns your content into model-ready evidence, so AI answers cite you instead of competitors today.
 • Gonçalo Perdigão

March 2026

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