Archive - Building Creative Machines

Interview: Mariona Sanz Ausàs, Barcelona Supercomputing Center, Head of Innovation and Business Development

Inside BSC’s AI vision: sovereign compute, MareNostrum 5, startups, and Europe’s race to turn research into industrial advantage

May 12 • Gonçalo Perdigão

Generative AI Made Creation Cheap. Growth Is Still Expensive

Creation is instant now, but attention is scarce. Growth remains the hardest, most human challenge in the age of generative AI

May 11 • Gonçalo Perdigão

AI & Creativity Monthly Brief — May 2026: Operationalise GEO and AI governance across creative workflows

AI creativity is shifting to operating models: workflows, governance, and human-AI collaboration now define scalable advantage in production systems.

May 5 • Gonçalo Perdigão

AI ends Checkout

Agentic AI is collapsing discovery, decision, and payment into one flow, turning zero-click conversations into the most profitable storefront ever.

May 4 • Gonçalo Perdigão

April 2026

Interview: Martin Lindstrom, Author of Buyology, Small Data and The Ministry of Common Sense — Why Human Brands Will Beat AI Brands

As automation rises, Martin Lindstrom argues authenticity, emotion, and human insight will define tomorrow’s strongest brands worldwide

Apr 28 • Gonçalo Perdigão

INSEAD AI Venture Lab Just Proved AI Can Grow Companies Faster

Inside the 2025 INSEAD AI Venture Lab Accelerator: What Founders Learned About Building Companies With AI

Apr 21 • Gonçalo Perdigão

Interview: Pedro Alfama - Verdaio.ai EU Compliance

Compliance is becoming AI’s killer use case. Pedro Alfama built Verdaio.ai to make EU regulation actionable for every operator today.

Apr 21 • Gonçalo Perdigão

Sporting CP vs SL Benfica: Why the Lisbon Derby Is Football’s Most Human Technology

More than football, Lisbon’s great derby reveals ritual, identity, memory and collective emotion no machine can truly replicate.

Apr 20 • Gonçalo Perdigão

AI-First Workflows

AI is not a faster assistant; it is a new operating model that reallocates decisions, risk, and accountability daily today.

Apr 18 • Gonçalo Perdigão

S&P 500 AI Strategy

Enterprise AI is shifting from pilots to production. Winners build infrastructure, governance, and agent control, before chasing applications.

Apr 14 • Gonçalo Perdigão

Calico Zillow Renovation Videos

A $15 AI renovation video can win listings fast, if you package it as a repeatable, compliant, high-margin service today locally

Apr 10 • Gonçalo Perdigão

Altman’s Superintelligence Manifesto

Altman’s “people first” manifesto looks generous. In practice, it could centralise power, unless governments set tougher rules now.

Apr 8 • Gonçalo Perdigão

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