Building Creative Machines

Who we are

Building Creative Machines is an editorial platform focused on the intersection of technology, artificial intelligence, culture, and society.

Our team brings more than 20 years of experience across startups, corporate innovation, and academia. This interdisciplinary background informs our analysis of how emerging technologies are reshaping organisations, creativity, and the future of work.

Through articles, reports, interviews, workshops, and our book, we explore the evolving relationship between humans and intelligent machines.

The publication currently features:

• 100+ articles

• 200+ open-source sketches

• Exclusive interviews with leaders from organisations including Anthropic, Amazon, Harvard, Google, and TikTok

Building Creative Machines is an ERC-registered media outlet, led by a CCPJ-accredited journalist, dedicated to independent coverage of technology and its cultural impact.

Our editorial approach combines critical analysis, creative exploration, and a global perspective, while remaining grounded in intellectual traditions and debates.

Media / Press

Director and Editor-in-Chief
Gonçalo Perdigão

Contact
goncalo.perdigao@buildingcreativemachines.com

Press Credentials

• CCPJ Accredited Press Professional — TE-882

• ERC Registered Media Organisation — 128149

Reach and Audience

• 30,000+ readers worldwide (March 2026)

Editorial niche

• Artificial Intelligence

• Technology and Innovation

• Culture and Creative Industries

• Digital Society

For detailed information, please read our article 2025: A Remarkable Year for Building Creative Machines!

Editorial Focus

Artificial Intelligence & Creative Culture

Exploring how humans and machines collaborate in artistic, cultural, and creative processes.

Digital Society & the Future of Work

Examining the social, political, and ethical implications of emerging technologies.

Global Innovation Trends

Reporting and analysis from leading technology, AI, and cultural events worldwide.

Interviews

Conversations with researchers, entrepreneurs, artists, and innovators shaping the future of technology and culture.

Media & PR Relations

Building Creative Machines works through direct relationships with selected PR professionals, agencies, and organisations in the technology and cultural sectors.

Our coverage frequently involves collaborations with partners in:

• technology development

• entrepreneurship

• gaming and digital media

• cultural institutions and events

• creative industries

Rather than relying on mass press distribution channels, we prioritise curated, strategic engagement.

Press Coverage

Building Creative Machines and its contributors have been featured or quoted in leading international outlets, including MIT Technology Review, Forbes, Observer, Público, and others. Our work and perspectives continue to spark global discussion around technology, creativity and society.

Our Editor-in-Chief, Gonçalo Perdigão, has contributed to dozens of international publications and appeared in interviews across the tech, cultural, and innovation press. You can explore a curated selection here: linktr.ee/gperdigao.

Meet the team

Get to know the people behind Building Creative Machines:

• Filipa Matos Baptista, MBA, PhD

• Gonçalo Perdigão (Director and Editor-in-Chief)

• João Santos Pereira, PhD

Together, the team combines strategic, creative, and technical expertise to analyse the evolving relationship between technology, artificial intelligence, and society.

Image: From left to right — Gonçalo Perdigão, Filipa Matos Baptista, João Santos Pereira (2026)

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Mandatory Legal Information in Portuguese and English

Informação Legal Obrigatória (versão Portuguesa)

• Informação geral

  • Título da publicação: Building Creative Machines

  • Data da fundação: 30 de Agosto de 2024

  • Nome do director: Gonçalo Perdigão

  • Periodicidade: Semanal

  • Preço: Gratuito

• Ficha Técnica

  • Número do registo na ERC: 128149

  • Denominação social do proprietário ou entidade responsável: Gonçalo Perdigão

  • Sede do editor e da redação: Jardins do Dragoeiro, Rua Maria Brown, 4, 1500-433 Lisboa

  • Estatuto Editorial: Estatuto Editorial depositado na ERC em 29/09/2025

  • Tiragem: -

  • Plataforma e formato: Online/E-mail

Mandatory Legal Information (English version)

• General Information

  • Title of the publication: Building Creative Machines

  • Date founded: 30th August 2024

  • Name of the director: Gonçalo Perdigão

  • Frequency: Weekly

  • Price: Free

  Technical Information

  • ERC registration number: 128149

  • Legal name of the owner or responsible entity:
    Gonçalo Perdigão

  • Registered office of the publisher and editorial office:
    Jardins do Dragoeiro, Rua Maria Brown, 4, 1500-433 Lisboa, Portugal

  • Frequency: Weekly

  • Editorial statute: Editorial Statute filed with the ERC on 29th September 2025

  • Print run: N/A

  • Platform and format: Online / E-mail

Estatuto Editorial

• Princípios Gerais: Building Creative Machines compromete-se com a integridade editorial, promovendo conteúdos informativos, analíticos e críticos sobre Inteligência Artificial.

• Independência: A publicação mantém independência editorial, não estando vinculada a interesses comerciais ou institucionais que comprometam a sua linha editorial.

• Rigor e Transparência: Os conteúdos são produzidos com base em investigação rigorosa, garantindo a precisão das informações e a transparência das fontes utilizadas.

• Ética e Responsabilidade: A publicação respeita os princípios éticos do jornalismo, assegurando o respeito pelos direitos dos indivíduos e promovendo o debate informado sobre a Inteligência Artificial.

Editorial Charter

• General Principles: Building Creative Machines is committed to editorial integrity, promoting informative, analytical, and critical content about Artificial Intelligence.

• Independence: The publication maintains editorial independence, not being tied to commercial or institutional interests that could compromise its editorial stance.

• Rigour and Transparency: Content is produced based on thorough research, ensuring the accuracy of information and the transparency of the sources used.

• Ethics and Responsibility: The publication respects the ethical principles of journalism, ensuring respect for individual rights and promoting informed debate about Artificial Intelligence.

Logo

Icon

The visual identity of Building Creative Machines is designed to embody the fusion of creativity and engineering, symbolised through the gear icon and the dynamic graphic element. The vibrant orange, contrasted with black and white, conveys energy, innovation, and clarity, reinforcing the project’s mission to explore how machines can create in original ways. The icon has been conceived to be straightforward, memorable, and instantly associated with the building of technological creativity.

Our Icon Usage Guidelines

• Clear Space & Size
  Always maintain sufficient clear space around the icon, at least as high as the gear icon. Do not distort, crop, or reduce the logo below a size where the text becomes unreadable.

• Colors
  The primary background is orange (#FF4F00), with black-and-white icon elements. The icon must always appear in its official colors—no unauthorized recoloring, gradients, or overlays.

• Placement & Backgrounds
  Use the icon only on solid, contrasting backgrounds (preferably white, black, or the official orange). Avoid placing it over busy images or patterns that reduce readability.

• Integrity & Modifications
  Do not alter the proportions, change the typeface, rearrange elements, or add effects (e.g., shadows, glows). The icon must always appear in its complete and original form.