Gonçalo Perdigão, Filipa Matos Baptista and João Pereira launch “Building Creative Machines” - the book
📘 Building Creative Machines — Out now
A guide to leading in the Age of Generative AI.
Whether you’re a leader, innovator, or creator, Building Creative Machines equips you to navigate and thrive in the era of Generative AI.
Co-authored by Gonçalo Perdigão, Filipa Matos Baptista, MBA, PhD, and João Santos Pereira, PhD, with a foreword by Agnes Heftberger, this book blends theory, hands-on strategy, and frontline insight for decision-makers, marketers, innovators, and creatives.
Image (left to right): Gonçalo Perdigão, Filipa Matos Baptista and João Pereira. @2025 The Square
Spanning 372 pages, featuring 100+ use cases, 200+ references, and 50+ illustrations, Building Creative Machines shows how to master generative AI with clarity, vision, and purpose.
The book also offers exclusive access to interviews with leaders from Amazon, Anthropic, Deloitte, Harvard, Microsoft, TikTok, and many more — plus a live, open platform featuring over 100 curated articles and +200 open-source sketches to keep your knowledge evolving.
All of this is available on this website, which shares the same name.