Building Creative Machines
Where Generative AI Meets Real-World Innovation
Have you ever wondered how generative AI can supercharge your organisation’s creativity, spark breakthrough ideas, and transform the way you work? Welcome to Building Creative Machines, the community where innovators, entrepreneurs, and researchers come together to explore the frontiers of AI-driven creativity—and bring those insights straight to you.
Why do we use Substack
Substack is more than just an email newsletter platform. It’s a vibrant hub where writers, thinkers, and doers build engaged communities around the ideas they care about most. With its clean design and powerful publishing tools, Substack enables us to focus on what truly matters: sharing in-depth, actionable insights on generative AI with you—no payments, no ads, no paywalls (unless you choose), and zero distractions.
Our Mission: Democratise AI-Powered Creativity
We’re a tight-knit team of friends with 20+ years of combined experience in startups, corporate innovation, and academia. We’ve seen firsthand how AI can reshape industries—from healthcare and e-commerce to entertainment and beyond. At Building Creative Machines, our mission is simple:
Illuminate how generative AI works under the hood
Empower teams to harness AI in creative, strategic, and responsible ways
Connect you with the leaders driving AI’s next wave of breakthroughs
We share our expertise through our Manifesto, hands-on Talks & Workshops, our proprietary certified software GAIA©, and our upcoming book—designed to be your go-to playbook for AI-infused innovation.
Inside the Community
By joining us here, you’ll unlock:
100+ In-Depth Articles: Case studies, tutorials, and thought leadership covering everything from prompt engineering to organisational change management.
200+ Open-Source Sketches: Ready-to-use code samples, data models, and creative AI experiments you can fork, adapt, and deploy.
Exclusive Interviews: Conversations with pioneers from Anthropic, Amazon, Harvard, Google, TikTok, and more—straight from the cutting edge of research and industry.
Whether you’re a C-suite executive plotting your AI roadmap, a product manager seeking the next significant feature, or a curious maker eager to tinker, there’s something here for you.
Meet the Minds Behind the Machine
Filipa Matos Baptista, MBA, PhD
A global executive with 15+ years in management and innovation, Filipa holds a PhD from Copenhagen, an Executive MBA from IESE, and has led multi-million-dollar initiatives across Europe and beyond.
Gonçalo Perdigão
Growth strategist, Gonçalo drives AI, Web3, e-commerce, and startup initiatives for leading brands—always on the lookout for the next big leverage point.
João Santos Pereira, PhD
Lecturer, mentor, and statistician with deep healthcare expertise and a successful M&A exit. João transforms nascent ideas into investment-ready ventures.
Together, we blend strategic vision, technical chops, and hands-on creativity to help you navigate AI’s unknown territory.
Stay in the Loop
Never miss an article, interview, or exclusive resource. Subscribe now—absolutely no spam, no ads, no payment—and get:
Early access to our upcoming book
Priority invites to live workshops and webinars
Members-only deep dives, templates, and community Q&As
Join Building Creative Machines today—because the future of creativity is collaborative, community-driven, and powered by AI.
✨ Let’s build creative machines together. ✨
Come take my mind