<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.buildingcreativemachines.com/p/interview-martin-lindstrom-author</loc><news:news><news:publication><news:name>Building Creative Machines</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-04-28T12:14:33+00:00</news:publication_date><news:title>Interview: Martin Lindstrom, Author of Buyology, Small Data and The Ministry of Common Sense — Why Human Brands Will Beat AI Brands</news:title></news:news></url></urlset>